AI education & strategy for entrepreneurs and leaders
Where the magic of being human meets AI.
Move your cursor across the painting.
That glow is what the machine sees.
What the machine sees
Edges. Patterns.
Probabilities.
Only humans
can bring the meaning.
I The philosophy
You can use AI without outsourcing your authenticity or your critical thinking. You have to be intentional about how you use the tools, and keep your own taste, discernment and judgment in the room.
The intersection
- Taste
- Judgment
- Your story
- Intuition
- Speed
- Patterns
- Memory
- Scale
The work
only you
could make
Everything I teach lives in the overlap.
II AI strategy and hands-on workshops
Workshops
Your team already has the tools. Most people use a fraction of what they can do.
We start with strategy, so you know where AI is worth your time. Then we open the tools and your team learns Claude or ChatGPT on their own real work, with their judgment switched on.
- 01AI strategy. We map where AI belongs in your business and where it doesn't. You leave with an actionable roadmap.
- 02Hands-on workshops. 2 days inside the tools, for 5–12 people. Each person leaves with a team of agents built for their own work.
- 03A playbook your team keeps using long after I've left the room.
III 1:1 · Done with you · For CEOs and founders
VIP AI Day
One focused day where we build your AI ecosystem together.
We set up Claude or ChatGPT around your business and the processes you repeat every week, and we stay with each one until it runs the way you need it to. It all lives in your accounts.
- 011 full day or 2 half-days, just us.
- 02Your AI ecosystem, set up with workflows and agents working by the end of the day.
- 031 month of support afterwards, while we tune things in.
IV 1:1 · By application · For leaders and entrepreneurs
1:1 Coaching
We name the biggest goal in front of you. Then every session works towards it.
For leaders and entrepreneurs with an ambitious goal and a sense that AI could help them reach it. You learn AI on the work that's already on your desk, at your pace, with me beside you.
- 01One goal. We start by defining what matters most right now, in your career or your business.
- 02Sessions built around it. Each one moves that goal forward, and you get fluent in AI along the way.
- 03Yours to keep. Everything we build lives in your accounts, and the thinking stays yours.
V The AI Solopreneur Club
Membership
Learning AI is better with other humans in the room.
A community of entrepreneurs who are building on their own and figuring out AI together. Real people, real questions, and a place to ask the thing you think you should already know.
- 01Weekly calls. Bring what you're stuck on and get hot-seat AI coaching.
- 02Claude mastery courses. Step by step, from the basics to a Claude setup of your own.
- 03The AI Assistants Vault. Assistants you can put to work in your business, with new ones added weekly.
VI About Elena
The humanin the room
I've worked in corporate AI and AI ethics since 2018, long before generative AI became an everyday conversation. In my corporate career I helped teams work out where this technology belongs in a real business, and how to use it responsibly.
Now I run an AI education, strategy and media company. I teach entrepreneurs and leaders to work with AI without losing their edge.
Elena Kell
Beyond the workshop room
